Once your website has been designed and hosted the next step will be generating
exposure for your site on the
internet. This process is called
search engine submission and
involves sending details
of your site to many of the
world's major search engines
such
as Google, Yahoo, AltaVista, Lycos, MSN, Ask Jeeves etc, so that your site can
get on their listings. This
one-off submission service is
inclusive in all our web design
packages.
Search engine optimization,
however, is the act
of making your site come up higher in the search results of search
engines. Each major search engine has a unique way of determining the importance
of a given website but most of them use a combination
of Meta Tags, content, link popularity, click popularity and longevity to
determine a sites ranking.
The procedure of website optimization ensures
that a website has all of the necessary ranking criteria to appeal to the
individual search engines needs. We will analyse your target market which, amongst
other processes, involves
looking at many of your competitors site's and how they
perform on internet searches. We will use all information
gained to configure your site's content and structure
to maximise
it's potential for new and returning customers. This
optimisation service is also
inclusive
in all our web design packages.
Subsequent submissions
and re-optimizations are chargeable
at our published hourly rates.
